Against Breast Cancer Uk - The World Most Precious Stone
“I wanted my hair to be useful, to be as precious to others as it was to me. Just because I have breast cancer doesn’t mean I can’t help fight this disease. The World’s Most Precious Stone will embody my story, my life, and the funds it will raise will help others in their fight...” Danielle Callaghan.
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Nina Aaldering
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BETC PARIS
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Eurobest 2020 :
Shortlist - Healthcare - Fundraising
OneShow 2021 :
Merit - Branded Content
The Film
Case Study